CLIENT

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This Way Up Pop Up Shop

YEAR

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2015

SERVICES

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Illustration, Embossing, Bookbinding, Product design, Packaging design, Art Direction, Print

PROJECT DESCRIPTION

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 The act of manufacture is an integral aspect of the design process. Manufacture or production is what makes design ‘real’ rather than just a concept on paper. It makes design accessible and relevant. The hand-made zodiac notebook is strongly influenced by the idea of Culture, Craftsmanship and Authenticity. Driven by the idea of bringing cultures and people together, the collection features the twelve zodiac that was used to date years in Chinese culture with each year being represented by an animal and its reputed attributes.