Builders of Nature

CLIENT

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Things Of Substance

A Work Of Substance

 

INDUSTRY

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Fashion, Retail, Lifestyle, E-Commerce

 

SERVICES

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Brand Concept, Brand Identity, Packaging Design, Creative Direction, Collaterals Development, Print & Digital Production, Photography Direction, E-commerce

PROJECT DESCRIPTION

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BYT is a pioneering designer brand that dares to dream - and ambitiously wants to prove - that fashion can be a force for good. Based in Hong Kong, BYT rescues and upcycles surplus luxury materials destined to be wasted and transforms them into beautiful enduring designer pieces using socially respectful and brave business practices, building on the 10 year legacy of BYT's sister charity, Redress.

The BYT brand identity was inspired by the beauty of imperfection. With a simple system of broken shapes, it turns the collaterals into aesthetically and physically engaging pieces which as a result translates the brand's core mission whilst projecting an identity of a global fashion brand. Completed whilst at Substance, under the creative direction of Maxime Dautresme. Team of two with me as lead designer.

CLIENT

_

Things Of Substance

A Work Of Substance

 

INDUSTRY

_

Design, Retail, Lifestyle, E-Commerce

 

SERVICES

_

Brand Concept, Brand Identity, Packaging Design, Creative Direction, Collaterals Development, Print & Digital Production, Photography Direction, E-commerce

PROJECT DESCRIPTION

_

BYT is a pioneering designer brand that dares to dream - and ambitiously wants to prove - that fashion can be a force for good. Based in Hong Kong, BYT rescues and upcycles surplus luxury materials destined to be wasted and transforms them into beautiful enduring designer pieces using socially respectful and brave business practices, building on the 10 year legacy of BYT's sister charity, Redress.

The BYT brand identity was inspired by the beauty of imperfection. With a simple system of broken shapes, it turns the collaterals into aesthetically and physically engaging pieces which as a result translates the brand's core mission whilst projecting an identity of a global fashion brand. Completed whilst at Substance, under the creative direction of Maxime Dautresme. Team of two with me as lead designer.

BYT_Logo_mockupBYT_Logo_mockup

Inception

This piece of academic writing started with my interest in the use of artificial intelligence in various industries. The vast going development in AI technology has surfaced on most media outlets and it made me wonder what it's impact will be on creative industries, asking questions such as 'can robots display human level intelligence? 'Will they replace the job of advertisers and designers?' 'Are they creative?’ While my research still proves that AI's maturity in advertising is very low, I decided to create my essay in a form of a magazine to document an on-going debate that tackles the uncertainty of job securities, future of user media consumption and potential futures for advertising agencies using AI.

BYT PackagingBYT Packaging
BYT Portfolio Business CardsBYT Portfolio Business Cards
BYT Portfolio Thank you cardBYT Portfolio Thank you card
BYT_Website 3BYT_Website 3

Design

Fukuro embodies a mystical ambience, whilst exuding a warmth that sparks spirited interactions between visitors. As a messenger of the night and a protector from hardship in Japanese symbolism, the owl icon manifests the outlet’s identity. The unique brand mark allows visitors to participate in the hidden cues set in the space and collaterals, showcasing different owls shapes which represents the different messengers and visitors in the space. The profusion of wood crafted by simple carpentry oozes an intimate and relaxed atmosphere for visitors to indulge in a spin on a quintessential Japanese experience. 

BYT_Website 5BYT_Website 5
BYT_Webite 2BYT_Webite 2
BYT_Website 1BYT_Website 1
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