Stuff I Heard At Art School
Hpo is an organizational structure that manages the financial and personal affairs of the Hui family group. A lean enterprise comprising of a mix of family members and professionals with expertise in areas ranging from financial investments, corporate affairs, philanthropic initiatives, education and more. With the Hui family being one of Hong Kong's top four families, the brand identity takes inspiration from the traditional coat of arms to pay homage to their heritage. It also includes a modern icon within the crest which makes it a unique brand for the corporate world. Completed whilst at substance, under the creative direction of Maxime Dautresme. Team of two with me as lead brand designer.