Concepts For A Global Workspace Phenomenon
One of the projects that I was working on during my time at venturethree was the campaign for Regus. Regus is the "Uber" of office booking, a company that allows customers to book offices worldwide in a matter of seconds, from booking a small one man booth to big corporate offices and meeting rooms. I was responsible for brainstorming and designing new PR ideas for the Regus Campaign, below are three of the main ideas that I particularly liked; Regus Social, Regus Experience and the Regus Tinder.
In my opinion, Regus is more than just about helping you find an office quickly and efficiently. Regus is an experience. With Regus experience you can take your meetings to the next level, impress your clients, partners or associates and give them an experience they will never forget.
You can take your clients to have the most discrete meetings up in the sky or even show them your city from the view of the London eye.
MAKING THE BEST OUT OF WORKING ENVIRONMENTS
Regus can be fun, can be social and can help you meet the right professionals to take your business to next level. With the Regus Social app, you can interact with different users from the different levels of your office building. Logging in with Linkedin can also help expand your connections, professionally and socially. No matter if you are a one man band or a group, you can join/post events to make sure you get the most out of your time here at Regus. The feed on the Regus Social app also allows you to keep up to date with what others are up to, new events, possible collaborations or uber pooling with a fellow stranger.
SHOULD WORK JUST BE ABOUT WORK? OR COULD IT BE MORE?
Based on the idea of the social dating app "Tinder", I've reinvented it's simple interface and idea but for Regus. An app that can be used by professionals that are seeking to collaborate with other like minded professionals by swiping left or right. It is also an app for those that are looking for an office romance whilst their stay with Regus.