New Punjab Club

(Black Sheep Restaruarnt Group)




Gastronomy, Hospitality




Brand Concept, Brand Identity, Signage Design, Mascot Design, Creative Direction, Collaterals Development, Print & Digital Production



New Punjab Club is a boisterous new restaurant that celebrates the rich heritage of post-colonial Pakistan and India. Utilizing the finest ingredients in combination with traditional techniques, New Punjab club features time-honoured dishes and authentic, hearty Punjab cuisine. The brand identity takes on slight twist by incorporating accents from traditional clubs /societies along with a Wes Anderson inspired colour palette, to truly display the quirk and funkiness of post-colonial Punjab in the 1970's. Completed whilst at Substance, under the creative direction of Maxime Dautresme. Team of two with me as lead designer.

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