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CLIENT

_

New Punjab Club

(Black Sheep Restaruarnt Group)

 

MOMENT

_

2017

INDUSTRY

_

Gastronomy, Hospitality

 

SERVICES

_

Brand Concept, Brand Identity, Signage Design, Mascot Design, Creative Direction, Collaterals Development, Print & Digital Production

PROJECT DESCRIPTION

_

New Punjab Club is a boisterous new restaurant that celebrates the rich heritage of post-colonial Pakistan and India. Utilizing the finest ingredients in combination with traditional techniques, New Punjab club features time-honoured dishes and authentic, hearty Punjab cuisine. The brand identity takes on slight twist by incorporating accents from traditional clubs /societies along with a Wes Anderson inspired colour palette, to truly display the quirk and funkiness of post-colonial Punjab in the 1970's. Completed whilst at Substance, under the creative direction of Maxime Dautresme. Team of two with me as lead designer.

New Punjab Club_Logo_Mockup_lightNew Punjab Club_Logo_Mockup_light
Punjab Portfolio Takeaway bagPunjab Portfolio Takeaway bag
Punjab Portfolio Takeaway BoxPunjab Portfolio Takeaway Box
Punjab Portfolio Business CardsPunjab Portfolio Business Cards
Punjab Portfolio Business CardsPunjab Portfolio Business Cards
Punjab Portfolio Menus WoodPunjab Portfolio Menus Wood
Punjab Portfolio dining NapkinPunjab Portfolio dining Napkin
Punjab Portfolio Wrapping PaperPunjab Portfolio Wrapping Paper
Punjab Portfolio Bill FolderPunjab Portfolio Bill Folder
Punjab Portfolio MenuPunjab Portfolio Menu
Portofolio Thumbnails copyPortofolio Thumbnails copy
DSC_3161c_LR-1080x709DSC_3161c_LR-1080x709
Punjab Portfolio web 1Punjab Portfolio web 1
Punjab Portfolio web 2Punjab Portfolio web 2
WEBSITE DESIGN
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