A Study of Light

CLIENT

_

Khromis Eyewear

 

 

INDUSTRY

_

Fashion, Retail, Lifestyle

 

SERVICES

_

Brand Concept, Brand Identity, Signage Design, Creative Direction, Collaterals Development, Print & Digital Production, Photography Direction

PROJECT DESCRIPTION

_

Like a prism dispersing monochromatic light into a spectrum of colours, Khromis Eyewear is a catalyst for transformation. Each frame empowers the individual to reveal a whole palette of emotions and personalities. Resembling a pair of glasses, the logo is also an expression of refracted light paths. The interior uses mirrors to create reflections and perspective, manoeuvring light to display the product in the best possible way. A touch of wood warms up the interior, along with the coffee bar in the corner, creating a comfortable atmosphere for a multi-sensory experience. Completed whilst at Substance, under the creative direction of Maxime Dautresme. Team of four with me as lead brand designer.

Khromis-web-001Khromis-web-001

Concept: A Study of Light

A concept constituting around the study of the micro and macro of light, reflection and retraction. Evoking all senses, a stimulated journey that explores the different perspectives, dimensions of sight affected by light. A brand that is valiant and dissimilar from the rest, on a search for light beyond the extreme to the preservation of the haptic beauty behind it all.

Khromis-web-007Khromis-web-007

Design

Like a prism dispersing monochromatic light into a spectrum of colours, Khromis Eyewear is a catalyst for transformation. Each frame empowers the individual to reveal a whole palette of emotions and personalities. Resembling a pair of glasses, the logo is also an expression of refracted light paths. Using iridescent foil across the print collaterals, it truly translates a multi-sensory experience with the interiors. 

Eyewear Poster mockup copyEyewear Poster mockup copy
Khromis-web-008Khromis-web-008
Khromis-web-024Khromis-web-024
Khromis-4463Khromis-4463
[unex_ce_button id="content_mcrnjo8h1,column_content_1svvp5r0q" button_text_color="#ffffff" button_font="light" button_font_size="15px" button_width="full_width" button_alignment="center" button_text_spacing="2px" button_bg_color="#000000" button_padding="15px 60px 15px 60px" button_border_width="0px" button_border_color="#" button_border_radius="0px" button_text_hover_color="#000000" button_text_spacing_hover="2px" button_bg_hover_color="#ffffff" button_border_hover_color="#" button_link="https://khromis.com" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]WEBSITE DESIGN[/ce_button]