A Study of Light & Sight
CLIENT
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Khromis Eyewear
YEAR
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2018
INDUSTRY
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Fashion, Retail, Lifestyle
SERVICES
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Brand Concept, Brand Identity, Signage Design, Creative Direction, Collaterals Development, Print & Digital Production, Photography Direction
PROJECT DESCRIPTION
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Like a prism dispersing monochromatic light into a spectrum of colours, Khromis Eyewear is a catalyst for transformation. Each frame empowers the individual to reveal a whole palette of emotions and personalities. Resembling a pair of glasses, the logo is also an expression of refracted light paths. The interior uses mirrors to create reflections and perspective, manoeuvring light to display the product in the best possible way. A touch of wood warms up the interior, along with the coffee bar in the corner, creating a comfortable atmosphere for a multi-sensory experience. Completed whilst at Substance, under the creative direction of Maxime Dautresme. Team of four with me as lead brand designer.