Hello, I'm Frankie. 

A Hong Kong based Art Director and Designer.

Frankie Leung is a cross-disciplinary designer specialising in branding, systematic design and art direction. After ten years of cultivating his creative interests throughout three continents and receiving his Bachelor's degree from Central Saint Martins, London, he decided to move back to his birthplace where he joined Substance Hong Kong.

With a resume of working with some of the most profound names in the industry namely; IdN Magazine, venturethree, Arc Worldwide and Leo Burnett Worldwide. He has created work for the likes of 1957.Co, Unicharm, P&G (Rejoice, Pfizer, Safeguard), Redress, Seasun games and Blacksheep restaurant group to name a few. He has a strong eye for details, culture and heritage as well as an appetite for creating intelligent yet striking designs that can position brands with clarity and impact.

With a diverse portfolio and substantial knowledge of the design process from start to finish, he brings his curiosities to this vibrant city where he continues to conceptualise and create compelling stories for clients ranging from the f&b sector to retail and global hospitality brands.


My Experience

  • gallery-image
  • gallery-image

Brand Identity

— Brand Naming
— Logo Design
— Taglines
— Tone of voice
— Identity systems
— Typography design
— Mascot design

— Rebrand


— Brand Advertising
— Presentation Design
— Stationary Systems
— Brand Videos
— Sales Kit
— Infographic
— Photography & Art Direction


— Website Design
— Mobile app UI/UX
— Retail environments
— Environmental graphics
— Way finding systems


— Label Design
— Structure Design
— Materials Specification
— Research Stimulis 
— Production


Dont' be shy.

If you would like to find out more about me and what I do, please click on the link above and let's have a chat!